Role: Project Manager, Strategist, Producer, Editor, and Community Manager.
Description: I worked with Windly Isle Productions to launch their new CBC children's program, Mittens & Pants, on social media. My role was vast in creating a multi-channel campaign. From the beginning, I worked with the Mittens & Pants team, conceptualizing the campaign, managing their content, producing and making all the assets, and managing the community feed. Thus far, the active campaign is seeing results, including a few viral TikToks!
Visit the social media channels to see the campaign in action:
